A Job Post Makeover

Job seekers look at hundreds of jobs online, and most will look at each job post for only a couple of seconds before deciding whether to apply or not.

In preparing your job post, keep in mind that there are two types of applicants: those who are familiar with your facility or specifically looking at your location and those who are unfamiliar with your facility and are looking to relocate. A bad job post will still draw applications from the first group but will miss out on the much larger audience that isn't specifically searching for your facility or location.

Simply put, the two signs of a bad job post are saying too little and saying too much. (But don't worry, it doesn't take much to turn a bad job post into a good one!)

To be more specific:

• Describe the attractive qualities of your job or the rewards/benefits available at your facility.

• Provide information about the definite requirements of the job, such as education, experience, specialty, and certifications.

• Provide information about compensation and status. Most job seekers are interested in money first. Even if union regulations prohibit providing such information, be sure to include an average range, even if you can't be precise.

• On the profile page, provide employer and community information that's compelling, comprehensive, and personal. Keep in mind that the job post should focus on the job, hook the job seeker, and get him or her to look at your profile page to learn more.

• Do not inundate job seekers with detail (remember, you have only a couple of seconds to catch them).

• Do not use vague, general requirements, e.g., "must be an effective communicator."

Bad Job Post #1

Here's one example of a job post that says too little.

Title: Clinical Nurse Specialist – Pediatrics ICU

Location: Big City, USA

Description: Provides and coordinates care consistent with current Standards of Professional Practice, the philosophy of care, and established organizational standards within an interdisciplinary care environment.

Qualifications:

• Ability to communicate effectively both verbally and in writing.

• Ability to deal effectively with others.

• Ability to organize work.

• Ability to operate related equipment.

• Physical ability to carry out the duties of the position.

Bad Job Post #2

Here's an example of a job post that says too much!

Title: Radiology Technologist – General

Location: Small Town, USA

Description: Healthcare is ever changing and expanding. We believe that our facility is at the forefront of that change. We serve more than 10 million. Join our incredible team and make a difference! We believe the quality of our care is unmatched and the quality of our healthcare careers are, too. We can provide employment opportunities throughout our region. Our facility consists of around 40 acute-care hospitals. Our employees and physicians provide the highest quality of care to more than 10 million people. Come join our award winning team and enhance your skills in a full-time, part-time or per diem position. We are an EEO/AA employer. Women, minority, veterans, and disabled workers are encouraged to apply.

Education/License/Certification: Active California ARRT and CRT. Current BLS and Fluoroscopy Certification.

Qualifications: Possesses and maintains current California (CRT) and American Registry of Radiologic Technology Certification (ARRT). One (1) year recent radiologic technology hospital experience within the last twelve (12) months. Knowledge in Orthopedic, Pediatric and Trauma radiographic techniques.

Preferred Qualifications: IV Certificate preferred.

Duties: Under general supervision, operates radiographic equipment, develops X-ray films, maintains adequate records, assists physician in fluoroscopic examinations, operates portable X-ray equipment. Follows standard radiation and safety procedures. Assures that patients are provided adequate and efficient levels of care while using appropriate safety measures. Performs other related duties as required.

Skills: Effective verbal and written communication skills. Demonstrates ability to solve problems and use resource appropriately.

Note: Will be required to work in the satellite clinic as needed. Days and hours may vary depending upon departmental need. Rotating weekends. Salary per scale.

Good Job Post

Title: Clinical Nurse Specialist – Pediatric ICU

Location: New York, NY

Details: We are seeking an Advanced Practice Registered Nurse (Clinical Nurse Specialist) for our new, state-of-the-art PICU. This position is full-time days with flexible scheduling.

Your role will include clinical consultation, education of patients/families, staff and outreach, leadership in cardiac nursing, policy/procedure development, performance improvement activities, and research.

Qualifications:

• Current New York State RN license (or other endorsable license).

• Master's degree in Nursing from an accredited school.

• Certified Advanced Practice Registered Nurse (Clinical Nurse Specialist) through a national organization (e.g., AACN) or have obtained an extension from the New York State Board of Nursing.

• Minimum of three years current pediatric ICU, pediatric, and/or cardiac inpatient experience preferred.

• Prior advanced practice role experience preferred.

Compensation: The annual salary for this position ranges from $60,000 to $80,000, depending on experience.

Benefits: We offer a comprehensive pension and benefits program, which includes health and dental insurance and 401K.

Bad Job Post #1

Bad Job Post #2

Good Job Post

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Andrea Ziegler

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