Employer Articles

Keywords are a central feature of our business day.  We use them to search our resume databases and to parse through the profiles and resumes posted on job boards and social networking sites.  The problem, of course, is that we pesky humans have a bad habit of using different words to express the same idea.  That variability in human expression makes it difficult to know which keywords will actually identify the best candidates for each of your openings.

The utility of social media sites as recruiting resources has been challenged by a recent Workforce magazine article on the compliance issues and potential adverse impact of over-relying on them. The social aspects of our profession remain important, however, even in what have traditionally been unsocial sourcing methods. Indeed, the Internet has actually created a social side to online recruitment advertising.

If you always do what you did, you're always going to get what you got. We've all heard this saying or something similar, but it has a crucial meaning in this economy. It's time to do things differently. To be smarter about the resources we have to stop getting the same results.