If You Want to Be The Employer of Choice for Healthcare Workers: EVERYTHING MATTERS
By David Lee

If you want your healthcare facility to be an employer of choice, everyone on your management team would be wise to commit to memory what branding expert Scott Bedbury learned when he went from one powerful brand – Nike – to another – Starbucks. Upon joining Starbucks, Bedbury, author of “A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century,” wanted to learn as quickly as possible the secret of Starbuck’s branding success. He went to their Chief Coffee Buyer Dave Olsen, while shadowing him on a coffee buying expedition in java. Was it their unique blends, their unique ambience, their hip baristas? Or was it something else that was the critical ingredient to their dominant brand. “What mattered most,” he asked Mr. Olsen. After weighing the variables, Olsen reached his conclusion, a conclusion that your management team must “get” if you are going to have a standout brand in the labor market. His conclusion? “Everything matters.”

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Healthcare Executives
By Cynthia M Piccolo

A May 2007 report from Zoom Information Inc. looked at 13 industries and sectors, and found, perhaps not surprisingly, that the healthcare and non-profit sectors had the highest percentages of female CEOs. In healthcare, 22.1% of CEOs were women and 77.9% were men, and in the non-profit sector, 29.6% of CEOs were women and 70.4% were men. As a comparison, the lowest percentage of female CEOs were found in the semiconductor (96.9% male and 3.1% female) and automotive (95.8% male and 4.2% female) industries.

To find out more about who these executives might be, we went to the American College of Healthcare Executives (ACHE). In 2006 (and in 2000, 1995, and 1990), ACHE conducted a research survey comparing the career attainments of men and women healthcare executives. The 2006 survey was sent to 1,597 ACHE affiliates, and received 837 responses, 388 from men and 449 from women.

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