Job Details: Chief Marketing Officer, Rocky Mountain Hospital for Children

Description: As head of marketing, this position is responsible for planning, organizing and directing all Marketing activities.
GENERAL SUMMARY OF DUTIES - As head of marketing, this position is responsible for planning, organizing and directing all Marketing activities. This encompasses, among other things, branding, advertising, internal & external communications, message consistency across audiences and materials, community relations and ROI measurement to facilitate the successful launch and start-up of the Rocky Mountain Hospital for Children @ P/SL and affiliated facilities.

DUTIES INCLUDE BUT ARE NOT LIMITED TO:
• Creating and implementing a Marketing strategy to launch the new RMHC, using best demonstrated practices at HCA and other Children's Hospitals
• Managing the administration of the marketing function to both enlarge and increase the use of RMHC services provided at P/SL and other HealthONE or affiliated locations (pre-launch and post-launch periods)
• Developing physician communication strategies, in concert with Physician Relations Managers, that are appropriate to targeted audiences: office staff, mid-level providers and specialty practices
• Implementing employee communication strategies to build and maintain employee buy-in, service standards, and "ambassadors" for RMHC
• Aligning marketing and communications strategies with nursing and other clinical initiatives and recruitment efforts
• Overseeing a dedicated, proactive RMHC and pediatric PR/media plan
• Selecting and managing appropriate agencies - for high-end design and advertising, PR, and other resource needs
• Implementing strategic community relations programs that support launch and growth of RMHC and pediatric services, incorporating appropriate outside organizations, groups and individuals
• Evaluating changing demographics and trends in clinical usage, community needs, etc., and implement ongoing research and measurement of programs to gauge effectiveness of current programs and need for new programs
• Overseeing all RMHC online initiatives to ensure branding consistency
• Creating, managing and leveraging marketing budget for cost-effectiveness and maximum return
• Adhering to the "Code of Conduct" philosophy and "Mission and Value Statement".


KNOWLEDGE, SKILLS, & ABILITIES -
• Knowledge of strategic planning/development and Marketing principles
• Knowledge of healthcare regulatory environment and applicable laws
• Experience employing healthcare promotion principles and theories
• Skill in organization
• Skill in supervising others
• Experience in conducting and evaluating marketing research and statistical computations to implement marketing strategies
• Ability to communicate effectively, both verbally and in writing
• Ability to create and manage a departmental budget
• Ability to juggle several projects at once
• Ability to work well with others


EDUCATION - Bachelors Degree in Marketing, Business, or related field is the minimum requirement, however, a Masters Degree is preferred.

EXPERIENCE - At least 10 years of marketing experience required; at least four years in a healthcare environment. Experience with pediatric facilities/service lines a plus.
Please apply online or send resume directly to nicole.bauer@healthONEcares.com

Posting Date: Mar 21 08