Marketing Manager, Capitol Spine & Pain Centers, Fairfax, VA.
Capitol Spine & Pain Centers
Fairfax, Virginia
Capitol Spine & Pain Centers is the leading interventional pain practice in the Washington D.C. area for more than 30 years.
A comprehensive team of 17 physicians and 7 physician assistants offer a full range of pain management services at eight area locations.
POSITION SUMMARY: The Marketing Manager In accordance with the direction of the Board of Directors and Administrator, maximizes return on investment from marketing and public relations activities by planning, executing and managing all aspects of marketing, and helps to ensure the timely implementation of all ongoing programs.
KEY RESPONSIBILITIES:
Support the Practice by initiating, developing, and executing the marketing strategy
Creating marketing presentations and collateral materials, including, but not limited to mailings, advertisements, Web site content and e-newsletter
Assisting in the development of CME topics and programs
Identifying traditional and non-traditional PR opportunities to tell compelling stories to physicians, patients and the general community; helping direct and coordinate events and promotions
Interacting with various internal departments and assist in general office duties while supporting the open and constructive communicational flow in the marketing department
REQUIRED SKILLS:
Degree in Marketing or Communications
Minimum 5 years work experience in either Marketing/Communications/Public Relations
Proven strategic market analysis and planning skills
Energetic self-starter who is flexible and self-motivated team-player
Strong written and verbal communications skills -- able to express thoughts clearly, creatively and concisely
Strong organizational skills: ability to multi-task, attention-to-detail, able to adapt quickly to changing priorities
Experience in social media activities, including video development
Work experience in Web site graphic design
Analytical and reporting skills preferred
Health care experience a plus; job will entail technical health writing and editing
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